Adam Horovitz (Ad-Rock)'s mother, Doris Keefe Horovitz, owned and operated the Gee, The Kids Need Clothes Store at this location in the West Village. Unique in that there were not many stores that sold children's clothes, let alone affordable and second-hand clothes, Doris was well-loved in the neighborhood. Parents and kids could walk out of the store with armloads of clothes for practically nothing, and runaways were helped with no questions asked.
As a neighborhood writer recalls, "...the interior was painted a bright yellow, and there was probably a mural or at least stencils of some sort decorating the walls. It had that happy sunny kid-friendly feel, and how I loved going in to try on clothes."
Doris attended all of Adam's shows, and the album Licensed to Ill is dedicated to her memory.
